“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to ...

Display ads are images and banner ads that you see online—and these ads can work wonders for lead generation and brand awareness. Many of our clients require a quick education on this topic, so we put ...

People don’t often click on banner ads these days—at least not on purpose, anyway. In fact, many internet users actively go out of their way to never see advertisements. Ad blockers create all kinds ...

With an average click-through rate of just 0.06%, display advertising – the banners plastered all over the Internet – may not seem like a particularly effective choice for marketers. In fact, people ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

Tari Akpodiete has what might be called a mildly unnatural preoccupation with banner ads. For the last couple of years, she's been copying just about every one she's come across onto a website, and in ...

NEW YORK--(BUSINESS WIRE)--CitrusAd unleashes Banner X on their retail media platform in the USA which provides brands and retailers with click through rates that are on average 10 to 30 times ...

Three months ago, PubMatic outlined its bounceback plan to capitalize on the return of ad spend after an anemic year-plus for the ad market. Well, it looks like advertisers are turning the spigot back ...