A Wendy's store on August 9, 2023 in Nanuet, New York. Reporter How much your burger costs you might soon depend on when you’re hungry. In a recent earnings call, Wendy's, the second-largest fast food ...

Dynamic pricing reduces food waste by up to 21%, according to a study from the University of California, San Diego's Rady School of Management. Think about all the produce, bakery items, and dairy ...

If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

Picture yourself grocery shopping. In the bread aisle, you see two loaves identically wrapped; both are perfectly edible, but one is a day older and costs half the price. In the produce section, you ...

Forbes contributors publish independent expert analyses and insights. Dynamic pricing, once limited to airlines and hotels, has now spread across industries like retail, ride-sharing, entertainment, ...

Six months after Wendy’s started a fierce debate about the fairness of dynamic pricing in restaurants, with consumers comparing price fluctuations throughout the day to Uber surge pricing policies, ...

The concept of dynamic pricing is nothing new. Hotel chains, sports venues, airlines, even utility companies have been adjusting prices for years based on demand and timing. Dynamic pricing has made ...

You've probably never thought about it, but the humble price tag has been fighting for us for over a century. Now that price tag is facing extinction with dynamic pricing swooping in to overtake it.

In February 2025, Rich Greenfield, the media and technology analyst at LightShed Partners, a research firm based in New York City, wrote a blog post about the imminent arrival of airline-like dynamic ...