In today’s fast-paced, ever-changing market, traditional promotional pricing — often planned in advance using historical data and executed uniformly across all channels — can fall short in meeting ...

It was curious that critics overlooked comparisons to hotels, airlines and concert promoters who have been using this tactic for years. A restaurant selling fresh fish in Boston or Seattle can set its ...

The global trade environment is in constant flux, with rising tariff rates becoming a significant concern for businesses engaged in international markets. For many industries, these unpredictable ...

A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...

Dynamic pricing has evolved from a simple concept—like happy hour at your local bar—into a sophisticated strategy that's reshaping modern retail. While Amazon leads the charge, changing prices as ...

In my previous article, From static to strategic: The shift to dynamic pricing models, I outlined why traditional fixed-price approaches are no longer sufficient in today’s volatile supply chain ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

The integration of renewable energy sources and the drive towards decarbonisation have accelerated the adoption of demand response and dynamic pricing mechanisms in electricity markets. These ...

GAINESVILLE, Fla. — Sweetwater Organic Coffee Company, known for importing beans from countries like Peru, Colombia and Guatemala, is feeling the financial strain of sweeping tariffs announced earlier ...

Incorporating dynamic pricing into cost-effectiveness analysis could offer significant benefits for equity in health care. The life cycle of a drug encompasses phases of market exclusivity, ...