Provides an overview of how econometric modelling can help marketers understand how much each media channel contributes and over what timescale. Econometric modelling is a broad-level analytical ...

Econometrics is often misunderstood and viewed with suspicion. But used appropriately it is a powerful tool to maximise the effectiveness of marketing strategies. Econometric modelling allows us to ...

The Wharton Model is extrapolated for 24 quarters with appropriate assumptions. The problems involved in specifying a fresh model for long range forecasting are then outlined, including "endogenizing ...

Businesses are always keen to improve their return on investments in marketing spend. For achieving this objective, understanding the full cycle of the customer journey across various channels is ...

Machine learning is reshaping the way portfolios are built, monitored, and adjusted. Investors are no longer limited to ...

The field of econometrics and statistical methods encompasses a suite of techniques designed to quantify economic relationships, test theories using real-world data, and forecast future trends. This ...

Thinking long-term amid the current climate of deepening economic uncertainty can feel like a real challenge. While some brands will rely on their use of modelling to guide them to recovery, others ...