Sinch Mailgun’s Kate Nowrouzi explains how B2B marketers can improve email deliverability, personalization and ROI in 2026.

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

Email is still an invaluable asset to marketers; however, only 30% of B2B marketers are using email marketing as their primary lead generation tactic, according to a study by Pardot. Rather, in ...

According to Campaign Monitor's Email Marketing Benchmarks Report, the average open rate in 2021 was 21.5%, up 3.5% from 2020. ), the average open rate in 2021 was 21.5%, up 3.5% from 2020. Meanwhile, ...

Growing a business-to-business (B2B) email newsletter isn’t easy. For starters, B2B emails notoriously get less engagement. Their average open rate is 15.1 percent, compared to 19.7 percent for ...

When looking for B2B marketing tips, email marketing does occasional come up. However, the impact of email marketing cannot be overstated. Which isn’t exactly old news—but a recent report published by ...

For any B2B company taking a serious look at email technology for the first time, what will become clear very quickly is that this business service sector has seen rapid growth and development. No ...

Many people might argue that there’s no such thing as the perfect email – after all, we marketers can be a critical bunch. You’ll soon find that everything revolves around the five core components of ...

Sales can be boosted by copywriting. Copywriters create SEO friendly content for you website based on keywords, headlines, blogs posts, web pages and whatever else is relevant to your business. In ...