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Structured emails boost clicks, conversions and long-term business growth. Great subject lines and CTAs can make or break campaigns. Personalization and automation help send the right message at scale ...

In today's fast-paced digital world, consumers are bombarded with countless marketing messages on a daily basis. Amidst this clutter, personalization has become a powerful tool for companies looking ...

Whether it’s from their favorite store, a service they use or perhaps a local nonprofit they follow, people are likely being sent multiple email marketing messages every day. And as one of the most ...

The difference between an underperforming campaign and a record-breaking one? It's often down to the precision of your copywriting process. Conversion-focused copywriting is about using ...

This post was sponsored by Campaign Monitor. The opinions expressed in this article are the sponsor’s own. Does it seem like fewer emails are getting delivered? Are bounce rates and spam numbers too ...