Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.

Survey research is an important tool for capturing public opinion. Social scientists, market researchers, policymakers and ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. In today's hyper-connected digital landscape, data has ...

Supervisors, team leaders, measurers and interviewers should receive different training, tailored to their roles in the data collection. One extra day of training on mobile technology is highly ...