Prescriptive analytics has become a real competitive advantage for marketers. Here's why. Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven ...

The world is digitizing with increasing speed, and global interconnectivity is rising right along with it, generating abundant data. This data can facilitate more intelligent business decisions and ...

Founder and CEO of FiveChannels, specializing in creating brand awareness, traffic and lead gen, marketing funnels, social media and more. As the marketing world becomes more complex, you’ll need to ...

Opinions expressed by Entrepreneur contributors are their own. There is no one-size-fits-all answer to the question of how to succeed in marketing analytics, as the field is constantly evolving, and ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Opinions expressed by Entrepreneur contributors are their own. The only discussion anyone can have about big data today is not “how?” but “how much?” Essentially, the volumes belie all expectations.

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...