How many times should an ad be seen? The stock answer, all too familiar in marketing, is, “it depends.” Frequency capping is a tactic that online marketers rely on to try and answer this question. I ...

SEO, PPC & AIO Guides » Display Advertising Guide » Buying Ad Space » What Do I Want From My Ad? » Ask For A Frequency Cap Chat with SearchBot Last updated June 2024 Click on the links below to jump ...

Streaming ad frequency is still a head-scratcher – and a big challenge – for advertisers. So, MAGNA and Roku released a joint study this week to give buyers some advice about how to approach it – ...

This is the second in a series on demystifying the best practices in media today. Read the first on audience suppression. Frequency management, which first emerged when advertisers tried to calculate ...

Advertisers have long been aware of the importance of monitoring frequency when it comes to their messaging. With the rise of the digital age and the countless new ad venues that it opened, ...

As we approach the reality of reach and frequency programs in the marketplace from companies like Atlas DMT and Nielsen NetRatings, the subject of frequency capping keeps coming up. It has been the ...