Marketing research plays a crucial role in the implementation of business strategy; and both qualitative and quantitative research have their own unique benefits and considerations. So which type of ...

Marketing is a fundamental element to the success of any business. With countless ways to approach your marketing, it's easy to get carried away, but too many objectives could dilute your campaign and ...

To get accurate quantitative research, you'll need a basic knowledge of statistics -- including the ability to select the right sample size, to choose random and representative data and to choose ...

Quantitative market research is typically conducted using a paper or an online survey. Answer fields available to users are numeric or set parameters such as very good to very poor. Organisations ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...