Persuasion is hard. There are the people who oppose you, the people who like you, and the people in the middle who are undecided. Casey Stengel, who managed all four major league baseball teams in New ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

Looking for a way to avoid the boredom of the PowerPoint. There’s a way to streamline your content with a simple three-part structure. Try creating a “presentation sandwich” — with the delicious ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

More and more, we are becoming a visual society. Social media posts that contain visuals outperform text-only posts, and visual aids make presentations much more effective—43% more in persuading ...