"Shares have more weight in the news feed. Basically, Facebook’s algorithms determine that the more people share a post and make it go viral, the more people want to see it. Makes sense. In this fun ...

Recent changes to Facebook's algorithm place more importance on friends' updates than those of business pages, so "boosting" your posts (i.e., spending money to do so) is nearly a necessity to ensure ...

An infographic published by Wordstream, the search marketing provider,has illustrated how Facebook adverts are underperforming relative to the Google Display Network. The display advertising portion ...

There are over 300,000 active bots on Facebook's Messenger platform, Facebook reported earlier this year. And with 8 billion messages being exchanged between customers and businesses every month, ...

Facebook’s IPO is off to a bumpy start – and it has a long way to go to meet investors’ lofty expectations. In spite of this, the Facebook IPO is still a massive, multi-billion dollar affair that ...