There are plenty of car brand logos with hidden meanings, but the reason why Porsche and Ferrari both use a horse as their logo boils down to their individual histories, not branding strategy. Even ...

As much as the best Italian performance cars have pushed boundaries in performance and styling, there's also another element that makes them so desirable among collectors. It's hard to define exactly ...

Do you know what the current Ferrari slogan is? The fact is, Ferrari is somewhat less tied to slogans than some other brands, with the whole aura around the brand, its worldwide fame, and its lifelong ...

There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...

Ferrari has never lacked devotion from their ‘Tifosi’ with an unmatched commercial brand and unmistakable visual identity. Now, IBM is building the technology, insights, and storytelling to meet that ...