The average Gen X 401(k) balance kind of bites

Gen X, the first generation to rely on 401(k)s to build and grow a nest egg, is nearing retirement. There's a hefty shortfall ...
Hosted on MSN

11 signs Gen X will be the first generation to be forgotten

In the ongoing cultural war between the idealism of Baby Boomers and the digital disruption of Millennials and Gen Z, one group is quietly slipping through the cracks. Generation X—the small but ...
Yahoo

How Gen Z and Gen X differences in social media behavior contribute to parent-child generational divide

The digital age has created an unprecedented communication divide between parents and their children. Recent research from LifeStance Health in partnership with Researchscape International, conducted ...
Forbes

Gen X Drives 31% Of Retail Spending While Many Brands Ignore Them

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...