During the 2025 Ryder Cup, U.S. captain Keegan Bradley made an interesting observation about how the golf ball influences pairing strategy for the team event. Golfers know how their ball feels, ...

The absolute best thing about my time on Tour is being a fly on the wall whilst the best fitters in the world dial in the best players in the world. The job itself is a far cry from what you might see ...

The best driver is the one you're fit for, and TaylorMade is taking a renewed approach to make sure golfers are fit into not only the proper Qi35 driver head but also the correct shaft. Our Fully ...

Question: I don’t think fitting works. I’ve got a driver I’ve had for a dog’s age, and I’ve been for a couple of driver fittings and they haven’t shown me they can beat it. I thought the new stuff was ...

Cobra Golf looks to take golf club design and innovation into the future with the new Cobra DS-Adapt lineup and 3D-printed Cobra 3DP irons. Featuring an industry-changing FUTUREFIT33 hosel, combined ...

WHAT YOU NEED TO KNOW: LA Golf, the high-end shaft manufacturer that has started to dip its toe into golf clubs, makes its biggest splash with the new Face ID driver, which was developed in ...