Viant Technology, the advertising technology company, has announced a new integration with Google Cloud’s BigQuery data clean rooms. This collaboration enables the seamless onboarding of privacy-safe, ...

Viant said it is one of the first demand-side platform (DSP) to enable a connection with Google Cloud’s BigQuery data clean room When you purchase through links on our site, we may earn an affiliate ...

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that ...

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

In the modern advertising landscape, two forces stand out as major disruptors: privacy and artificial intelligence. Although AI's long-term impact will extend far beyond advertising, the immediate ...

LiveRamp has outperformed the S&P 500 by 800 bps, confirming a bullish call on the stock. The acquisition of data clean room provider, Habu, has increased LiveRamp's market competitiveness, in my view ...