Offer-level return policies only support a subset of organization-level return policies, and Merchant-level return policies must be defined under Organization markup. (2) Google updated the loyalty ...

Google added new markup support for loyalty and membership programs with special pricing. This was supported in Google Merchant Center but now is supported in under Organization structured data ...

Google has announced a new set of Merchant loyalty offerings, giving retailers a way to surface existing member perks. Retailers who have loyalty offerings to their customers, such exclusive pricing, ...

Google updates its structured data documentation to clarify how merchants should implement return policies and loyalty programs. Merchant return policies should be defined under `Organization`, not ...

This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data. Some retailers and brands offer annual membership, ...