In this week’s PPC Pulse: updates include an inventory expansion for Apple Ads, and Google confirms that Exact match keywords are not eligible to serve for Ads in AI Overviews. Apple announced ...
Google can not show ads in AI Overviews with the exact match type. This is a change from back in May, where Google said otherwise. Ginny Marvin, the Google Ads Liaison, wrote on X, "We have since ...
AI Max quietly turns all keywords into broad match and blurs reporting, making it harder for advertisers to see what’s really driving their results. A recent test run by the Adalysis team reveals that ...
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