Vana Specialty Packaging includes packaging graphic design within its production management services. This component involves the development of artwork aligned with brand guidelines, supporting the ...

Over the years, dairy producers have really milked the creativity well to advertise their product. Remember when celebrities like Britney Spears, David Beckham and Jennifer Anniston sported milk ...

In design jargon, “appetite appeal” describes the level of sensory stimulation that food packaging should have in order to attract consumers. A product covered with only type is by default less ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...

Graphic Packaging Holding Company (NYSE: GPK), headquartered in Atlanta, Georgia, designs and produces consumer packaging made primarily from renewable or recycled materials. An industry leader in ...

Interesting Topics: Typography, branding and identity systems, designing for space and environment, interactivity and UX/UI, motion graphics, packaging design, publication design, design thinking, ...