Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value.

QR codes–square, dot-matrix variants of the venerable UPC–are becoming an increasingly popular way to share information such as URLs, contact details, GPS coordinates, and calendar events. The idea is ...

Scammers have used QR codes to steal personal information by imitating legitimate companies or sending deceptive emails and text messages, the Federal Trade Commission said. By Amanda Holpuch QR codes ...

Remember when we transitioned from calling it "surfing the internet" to "Googling"? It was one of those moments when technology became so ingrained in our lives that it became a verb. "QR-ing" may be ...

A QR Code scan is like a raised hand in a crowded room. It's voluntary, visible, and tells you exactly who's interested. Compare that to website cookies, which are more like secretly following someone ...

Have you seen a QR Code floating around? Maybe you’ve seen them in magazines, posters or business cards. I’ve seen them, as well, and wondered what I’m supposed to do with them. Ignorance in ...

Uniqode reports that brands can leverage packaging QR codes to build direct customer relationships, overcoming retail access ...