Considering publishers experience revenue lifts of 35 per cent or more from header bidding on desktop it’s no surprise they’re eager to replicate those benefits on mobile. The benefit of header ...

Header bidding-enabled ad spend is on the upswing thanks to mobile. And though it’s still early days for in-app header bidding adoption, that train’s just about ready to leave the station. The number ...

Facebook is hopping into in-app header bidding. Starting Wednesday, publishers can include Audience Network inventory in their in-app unified auctions. All formats will be available, including display ...

In-app header bidding can lead to an increase in average revenue per daily active user (ARPDAU) of as much as 30 per cent, according to a report by Appodeal. Called Parallel Bidding – First Results ...

Ad-management tech provider AerServ on Thursday launched open-call auction technology developed specifically for mobile publishers and app developers to take advantage of increased advertiser demand ...

MoPub, a Twitter-owned mobile ad exchange, is testing an ad sales system to replace the app ads waterfall — a method of selling ad inventory to maximize the pricing and sell-through rate — with a ...

Industry-wide header bidding integration enables advertisers and DSPs to have visibility to available ad impressions and place competitive bids for that inventory Industry-wide header bidding ...

Andrew Gerhart, vice president of publisher platforms, InMobi, argues that header bidding could just exacerbate the problems present in the waterfall, and publishers should be looking to unified ...

SAN FRANCISCO--(BUSINESS WIRE)--InMobi, a global technology, media and marketing solutions provider reaching billions of people around the world, today announced that InMobi Exchange is now offering ...