In fact High ‘N’ Dry was to live a charmed after-life when, eight months after its anti-climactic release, the newly launched MTV started rotating the B ringin’ On The Heartbreak video like a spit.

There is so much sourced whiskey on the shelf today, in such a dizzying array of formats, that I don’t envy the task of any young company trying to break into this particular niche of the spirits ...