If businesses want to convert Super Bowl ads into spending, they need to be funnier. More than half–67 percent–of consumers measure how much they like a commercial by its level of humor, according to ...
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Shinsegae's humor ad goes viral, 27 million views
The Shinsegae Group’s “Landers Shopping Festa” advertisement, released last month, opens with a provocative line: “We didn’t make this ad because we lack money or ideas.” The crude AI-generated video ...
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