Building and wielding influence creates a unique kind of gravitational pull with clients and prospects. Robert Cialdini, through his decades of behavioral and social science research and foundational ...

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"In the social jungle of human existence, there is no feeling of being alive without a sense of identity, without a sense of belonging." —Erik Erikson Social media has become a dominant force in ...

There are some surefire principles that can truly enhance your ability to increase your bottom line via sales strategy. When I’m selling my consulting services, I turn to Dr. Robert Cialdini’s six ...

The key to being influential at work is knowing how to position your interpretation of the facts, your opinions and your beliefs with your colleagues so that what they say, do or think is developed as ...

At the core of much of our marketing activity is one simple desire: to influence and persuade our audience. How does it actually work, though? Are we just throwing things out into the universe and ...