Lately, it seems the only constant at J.C. Penney (JCP) is change, so it probably shouldn't come as a surprise that the retailer is once again switching up its logo. Business Insider noticed that J.C.
PLANO, Texas – JC Penney unveiled a new logo this week, with the public debut to take place when the company launches its spring marketing campaign as the exclusive retail sponsor of the Academy ...
The new logo takes the retailer's name partially outside of its signature red box, leaving just the letters "JCP" inside the box. The letters are also all lowercase but they remain in the same font.
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