Recent moves by Google indicate that the search volume metric for keywords will become less available and by default, less important. In this article, you’ll find out what metrics may actually be ...

Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible extent. Yet this can be easier said than done. By ...

To help businesses track calls generated from AdWords ads for better attribution and campaign optimization, advertisers will soon be able to import call conversion data into Google AdWords. Currently, ...

The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. Like Mona Elesseily says, “this is a workhorse ...