David Tal is the CEO of Verse.io - the Leader in Lead Conversion, helping businesses engage, qualify & convert leads to sales opportunities. Although complete marketing attribution is one of the ...

Every business knows the struggle: You generate leads, but most of them go cold before your sales team even has a chance to engage. The problem? Inefficient lead routing due to improper lead ...

Learn how to assign conversion values for value-based bidding in Google Ads. Improve your bidding strategy and maximize the ROI of your conversion actions. The next key is to assign the right values ...