Concert economy as investment vehicle: Are live events the next big asset class?

Institutional investors, private equity firms, tech platforms are taking note, driven by resilient demand, diverse revenue ...
Marketing Dive

Social media is changing live events: Here’s what the numbers say

While consumers have returned to live events in droves following a sluggish COVID-related period for the space, the decision to attend an event in-person has become an increasingly complex one for the ...