A logo plays a vital role in the branding of any business. It is the visual representation of your company and it should be memorable, unique, and recognizable. In addition to helping customers ...

With the exception of perhaps certain fashion brands' insignias, no logo is more important than that of a sports franchise. A team's logo appears on its uniforms, licensed merchandise, website, ...

Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

Want to know how to make a logo? Our easy step-by-step guide explores why you need a good logo, and how to create one that honors your brand and engages your target market. You don’t need to be a ...

“FORTY YEARS AGO, graphic arts were a form of black magic—only a handful of people even knew the names of typefaces,” said Michael Bierut, a partner in the New York office of the international design ...

Graphic designer Paula Rupolo swapped the colors of competing brands’ logos. Blue Coke, anyone? Seeing a logo that’s been in your life for years all-of-a-sudden rendered in different colors can be as ...