These pastes get their name from their vibrant purple tint. “Purple toothpaste works by using purple dye to neutralize any yellowish stains or coloration on the teeth,” explains Rhonda Kalasho, DDS of ...

As a blonde, I am religious about de-brassing my hair on a weekly basis,with purple toning shampoo treatments, which work by depositing purple pigments on the hair shaft and thereby counteracting ...

The shift from basic white or gel toothpastes to a variety of modern options has made the simple act of brushing teeth more complicated. The three popular types of toothpaste available today are white ...

Teeth whitening products have become incredibly popular right now, as more of us look for ways to keep our smile bright and healthy without breaking the bank. Luckily, you can get a whiter and ...

I've never met someone who didn't wish their teeth were whiter. But, let's be honest, our teeth are easy to neglect. When was the last time you remembered to floss? I haven't been super into my smile ...

For years, blondes have been buying up purple shampoo to “tone” their hair. The reason why is a lesson in color theory: Purple is opposite from yellow on the color wheel, so when hair starts to look ...

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