Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

Learn how to conduct a marketing analysis that will help you create better strategies to promote your business and understand your customers.

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Claude Cowork runs parallel agents that create ad images and product copy at the same time, helping teams ship marketing campaigns faster ...

Every marketing professional knows that authenticity is one of the most important attributes of a successful campaign—and one of the hardest to achieve. When it comes to brand building, authenticity ...

A step-by-step framework helping brands plan, execute, and manage promotional campaigns with greater consistency, ...

The adoption of LLMs and software based on natural language prompts has made media buying as easy as, well, a conversation. For companies in the advertising world, this means the introduction of ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...