Marketing trends are shifting fast. From AI-powered efficiency to visual storytelling, here’s what marketing leaders need to know to stay ahead this year. Smarter martech stacks. Marketing teams are ...

I teamed up with AI for 2025 marketing predictions. Expect insights, surprises and a few bold takes on the future of marketing. It’s prediction time, everyone! Far be it from me to shy away from the ...

Companies today operate in an environment where they are both blessed and cursed by the proliferation of channels and tools for creating and disseminating content to their audiences. Blessed because ...

As we approach 2025, healthcare marketing stands at a pivotal crossroads, one where traditional healthcare delivery models will increasingly intersect with technological innovation and evolving ...

Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of ...

It’s imperative for brands to continuously pivot their marketing strategies to align with emerging trends and shifting consumer expectations. Static approaches are no longer sufficient. As technology ...

Last year, we conducted interviews with client-side marketers to find out what they’re looking for in their ABM technology. And the results? It turns out that ABMers want to invest in technology that ...

As we approach 2025, I gathered insight from marketing leaders about the shifts in consumer behavior they expect and the changes they anticipate in marketing. Below is insight on personalization, AI, ...

CTA’s senior director, innovation & trends, Brian Comiskey (left) and VP marketing & communications Melissa Harrison. Photo by John Staley Kicking off the CES 2025 Media Day, as always, was the “Tech ...

Marketers didn’t sign up to be spreadsheet jockeys or calendar coordinators; they came to craft stories, shape brands and drive growth. But in reality, campaign deployments have become code for chaos: ...

What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers at Plural ...

The fifth and final technology trend identified by Kellanova involves sustainable technology, which the company defines as any advances in data analytics, materials science and packaging innovation ...