I worked at Mastercard for the last ten years, in the San Francisco office, building card-linked offer solutions to drive merchant loyalty. It’s a fascinating business, where cardholders receive ...

Google has announced a new set of Merchant loyalty offerings, giving retailers a way to surface existing member perks. Retailers who have loyalty offerings to their customers, such exclusive pricing, ...

Google added new markup support for loyalty and membership programs with special pricing. This was supported in Google Merchant Center but now is supported in under Organization structured data ...

Offer-level return policies only support a subset of organization-level return policies, and Merchant-level return policies must be defined under Organization markup. (2) Google updated the loyalty ...

In today’s cutthroat business environment, it is imperative that we as payment technology professionals find ways to help small and mid-sized businesses keep pace with their larger competitors. One ...

DALLAS--(BUSINESS WIRE)--Flaunt has launched the first-ever service-as-software loyalty offering for Shopify merchants, making the formal announcement over the weekend at Revision Skincare’s annual ...

New study found U.S. customers have strong, specific preferences for card-associated rewards—and the debit, credit card programs that offer those cards can make major headway in driving loyalty­ and ...

Boston, August 1, 2023 — As the battle for customer loyalty and engagement rages, Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards, has announced its new ...

This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data. Some retailers and brands offer annual membership, ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. We’re all familiar with loyalty points and rewards, and most ...