A perfect storm has led some industry watchers to wonder if the metaverse, once marketing’s favorite shiny object, is on life support. Generative artificial intelligence (AI) like ChatGPT has taken ...

(Ad) As technology advances, the marketing tools and processes a business uses to reach its target market must also evolve. Today's consumers are spending more and more time in the Metaverse and ...

All the hype surrounding the metaverse might seem like a good incentive for marketers to just jump on the bandwagon and try anything, follow trends, see what sticks. But digital media expert Patrik ...

Are you a print subscriber? Activate your account. 1 hour 21 min ago By Ewan Larkin - 4 hours 53 min ago By Janelle A. James - 4 hours 53 min ago By Tim Ringel - 5 hours 23 min ago By Asa Hiken - 5 ...

All the hype surrounding the metaverse might seem like a good incentive for marketers to just jump on the bandwagon and try anything, follow trends, see what sticks. But digital media expert Patrik ...

Artificial intelligence. Machine learning. Virtual reality. Augmented reality. Mixed reality. ChatGPT. These are just a few of the many new technologies that are confronting marketers and literally ...

Metaverse platforms, like Roblox and ZEPETO, are redefining how brands connect with consumers, blurring the lines between physical and digital identities, according to a new study from the University ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

This year, 2022, can be considered a fruitful year for metaverse investments, though doubts about the viability of the virtual world still cross some stakeholders’ minds. Last year, companies and ...

Marketers should pay particular attention to progression of the metaverse as it's set to change the way society does business and functions. Although the infrastructure of the metaverse is still being ...

Monica, CMO of SOCi, holds 20+ years of tenure in digital marketing & advertising, with a foundation in sales, strategy, and data analytics. The metaverse provides an incredible new opportunity for ...

The metaverse has been described as the next phase of the internet: interconnected and persistent 3D spaces where we will work, play, and, so it seems, purchase virtual real estate. But ...