Marketers would do well to embrace some of the techniques of method acting in their interactions with customers. The cardinal rule of method acting is total identification with the role. Marketers ...

Successful small businesses employ a variety of marketing techniques designed to drive consumers to their product or service. Savvy owners and managers often attempt to create asymmetric marketing ...

Opinions expressed by Entrepreneur contributors are their own. Marketing tactics and the understanding of how audiences respond to marketing evolve alongside the times. Trends and behavioral patterns ...

Marketing strategy differs from company to company. Even within the same company, the strategy for improving product uptake can differ based on seasons, the target group, or the company’s inclination ...

Marketers continually look for ways to improve mobile engagement with customers. Several studies prove mobile as an effective platform for driving purchases. Keeping customers satisfied and happily ...