In the modern advertising landscape, two forces stand out as major disruptors: privacy and artificial intelligence. Although AI's long-term impact will extend far beyond advertising, the immediate ...

The way marketers use data is shifting fast, mainly because of privacy laws like GDPR and CCPA. Companies are under pressure to find new ways to analyze performance, target audiences and share data — ...

Businesses don’t operate in a vacuum, no matter what size they are. The interdependent relationship between suppliers, partners, vendors, employees and customers requires compliant and secure data ...

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

The push for better data privacy protections in digital advertising is changing how publishers, advertisers, agencies and tech vendors collaborate on campaigns. Case in point: Canada-based news outlet ...

When companies across the world are being pushed to follow tougher data privacy rules, a new kind of technology is quietly becoming essential for business leaders. Called Data Clean Rooms, these ...