How can content marketing and creative teams scale up content with fewer resources than ever before? Modular content shows the way. According to Gartner’s latest CMO spend survey, marketing budgets ...

It's surprising how many organizations have adopted a headless CMS without adopting a headless approach to their content strategy. We all have heard the phrase, "personalization at scale." What it ...

Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who are challenged with increasing demand for more content and creating personalised ...

PLEASANTON, Calif., May 6, 2021 /PRNewswire/ -- Veeva Systems (NYSE: VEEV) today announced new modular content capabilities in Veeva Vault PromoMats to help life sciences marketers speed content ...

Marketers should begin working with modular content — smaller components, separate from presentation, and informed by logical or semantic connections — in order to customize experiences at scale. This ...

A modular content strategy is rapidly emerging as the best practice for developing, reusing and delivering compliant digital content at scale with speed The production of digital content in the life ...

Arcane™ – A generative AI tool that solves pharma's content discovery, reuse, and creation challenges. It reduces costs, removes complexity, and accelerates content production. Activator™ – A content ...

Enabling sellers to deliver relevant, customized content to B2B buyers with traditional content approaches is like trying to drive 80 miles per hour in second gear. It doesn’t work. Here’s why: ...