Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. In the new age of content, jargon is plentiful. Programmatic, big data, omnichannel, ...

Sign up for the daily CJR newsletter. Everyone who shops online knows what happens next: Search for jackets, and the banner ads you see across the Web suddenly ...

Native ad provider Respond commissioned media research technology firm Sticky to test the response of readers to ‘sponsored headers’ designed to fit more naturally within the editorial style, layout ...

Brands want performant and brand-safe placements for their campaigns but don’t always seize the potential native and video ads hold to cover both bases. Part of the issue is that media buyers often ...

There’s no sugarcoating that native advertising has gained unwanted but not undeserved notoriety. Native advertising networks have historically struggled to filter out poor quality and often ...

Taboola has announced a strategic shift from its legacy of native advertising to a new performance-focused technology platform named Realize, which targets advertisers seeking scalable performance ...

John Oliver is no fan of native advertising. He considers it the raisin cookie of the journalistic world: appearing to be the chocolate chip of good writing and reporting, but actually something far ...

SAN FRANCISCO--(BUSINESS WIRE)--popIn Inc. has announced that its native ad platform “popIn Discovery” has reached a new milestone of 600 million monthly page views in Thailand, becoming the leading ...