Including deadlines and addressing the ostrich effect are among the changes that improve outcomes. HealthLeaders recently reported on BCBS-MA's Nudge Unit, a first-of-its kind initiative that "uses ...
The government’s ‘Nudge Unit’ is experimenting with using machine learning algorithms to rate how well schools and doctors’ surgeries are performing. For the last year, The Behavioural Insights Team ...
It all started as a cautious experiment. In 2010, David Cameron set up the Behavioural Insights Team (BIT or ‘Nudge Unit’) at 10 Downing Street. Plans were greeted with wry amusement from the media ...
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