Unless you were living under a rock, you probably saw at least one of the Old Spice commercials starring Isaiah Mustafa that began airing the day after the 2010 Super Bowl. With this campaign, Procter ...

P&G had a massive viral hit when the original Old Spice Guy hit the scene. Mustafa introduced the brand character at a humorous 2010 Super Bowl ad, "Hello Ladies." The first spot garnered more than ...

CINCINNATI--(BUSINESS WIRE)--Old Spice is pulling back the curtain on its new Smelf-Confidence campaign with two musical theater-inspired ad spots. The campaign continues to tell the story of how Old ...

New Third Chapter Introduces La La Anthony and Ross Butler into the Family Drama to Show that Old Spice Gentleman’s Blend Gives You Skin Worth Standing Up For Since launching in 2019, “Men Have Skin ...

Reinvention is the action which something is changed; so much so that it many times appears entirely new. There are innumerable ways to transform a business that impacts the bigger picture.

He was “the man your man could smell like.” We looked away from him and were suddenly transported onto a majestic ocean liner. An outstretched hand offered us “two tickets to that thing you love,” ...

Old Spice released the latest installment of its playful “Men Have Skin Too” commercials this week. And this time, it’s providing an outlet for women to “come clean” about stealing their significant ...

That’s the come-on intoned by the buff actor in Procter & Gamble’s Old Spice commercials, imploring women to stock up on the men’s grooming products for their significant others. It turns out, though, ...