NEW YORK—-IAB Tech Lab, the global digital advertising technical standards-setting body, has announced two major developments in a work on privacy-focused standards ...
IAB Tech Lab released an Agentic Roadmap outlining how digital advertising can scale AI-driven buying and selling using ...
NEW YORK, Nov. 13, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of Agentic RTB Framework (ARTF) v1.0 for public ...
The latest GPP updates introduce four new U.S. state sections — Maryland (effective October 1, 2025), Indiana, Kentucky, and Rhode Island (all effective January 1, 2026) — to reflect recently enacted ...