This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. As it continues to work on its advancing AR ...

Dubbed Lens Studio, the self-serve platform will see one of Snapchat's most popular features become more democratised. Members of the public as well as companies can download it, but crucially for ...

Snap has launched a stand-alone Lens Studio iOS app and web tool, the company announced on Wednesday. The new tools are designed to make it easier for anyone to create AR Lenses through text prompts ...

Snapchat has been experimenting with generative AI-powered augmented reality lenses in its app for the last couple years. Now, the company is allowing users to make their own with a new standalone app ...

Snapchat's 2025 Lens Fest reveals a bold vision for augmented reality, unveiling AI-driven Lens Studio tools that simplify AR creation alongside expanded creator monetization options. It looks like ...

Snap, Snapchat’s parent company, is expanding its suite of AI tools for creators. At this year’s Snap Partner Summit in Santa Monica, California, Snap announced a new feature, Easy Lens, that ...

Irene Okpanachi is a Features writer, covering mobile and PC guides that help you understand your devices. She has five years' experience in the Tech, E-commerce, and Food niches. Particularly, the ...

Snap announced that it’s rolling out ray tracing for the Snap AR platform starting today. The new tech allows developers to incorporate light-reflection effects on objects in their augmented reality ...