Add Yahoo as a preferred source to see more of our stories on Google. Everything that’s come out within the last few years seems to blur together with its minimalist packaging: monochrome containers, ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. UPDATE: Dec. 12, 2024: Design Bridge and Partners ...

General Motors has introduced new branding and announced a new marketing campaign for ACDelco, which it says are part of an ongoing initiative to strengthen the image of its internal parts company.

The drinks brand is ditching these cans after 15 years following feedback from consumers who slammed the current Pepsi design. The new logo, which replaces one used since 2008, has the name “PEPSI” ...

It is packaging that frames perception, signals value, and initiates trust long before the product is experienced. This idea ...

The logo was designed by environmental group A Plastic Planet, whose mission is to dramatically reduce the use of conventional plastic, with a particular focus on plastic packaging used for food and ...

It seems comparative advertising is as popular as ever. Many advertisers seek to win market share by favourably comparing their products, particularly on price, with the products of their competition.