Strategic packaging enables businesses to influence consumers, cut costs, build brand recognition and drive long-term ...

Shelby is an editor with an affinity for covering home improvement and repair, design and real estate trends. She also specializes in content strategy and entrepreneur coaching for small businesses, ...

In an arduous beauty market, packaging cannot merely be a container; it must give the customer a truly wonderful experience of the brand.

Let’s get something straight—packaging isn’t just about protection anymore. It’s about perception. Positioning. And ultimately, performance. If you’re running a product-based business in 2025 and ...

The e-commerce giant is now offering customers the option of less or zero packaging. Customer responses have ranged from criticism to praise for the eco-friendly move. 11% of U.S. Amazon orders will ...