While the economic landscape may be uncertain, partner marketing remains a powerful tool for brands to navigate this nervous economy. The Fast Company Executive Board is a private, fee-based network ...

Indirect sales is a long-standing marketing and sales model that is expected to continue growing rapidly over the coming years, with McKinsey leaders predicting that channel partner ecosystems will ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. Leadership Trust member Melissa Lackey shares key steps ...

A strong marketing strategy is the bridge between where your business stands today and where you want it to go. Whether ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

NEWTON, Mass.--(BUSINESS WIRE)--TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and marketing services today announced the second annual Partner Marketing ...

Content creation and affiliate marketing play a crucial role in brand growth. Below are seven things to remember while working with marketing partners for your company. We’ve all been there. You ...

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...