One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Doing so allows you to offer new products ...

Content marketing should be a strategic imperative for brands in 2013, but even the biggest marketing teams with the deepest pockets have trouble carving out the right content marketing plan. Using ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. Leadership Trust member Melissa Lackey shares key steps ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...

To have a successful business, you need a well-thought-out marketing plan to promote your products or services. Although making a few social media posts or blasting a few promotional emails may seem ...

Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing clients. Approximately 40% of advisors use social media as a marketing ...