Even when you answer calls quickly and book appointments, PPC can still fail in dispatch. Paid search demand is urgent. If ...

I wrote last week about the secrets of getting the best ROI when you sign up for pay-per-click advertising. Dave Carlson, CEO of GoToast.com, which manages pay-per-click bidding for clients, revealed ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Google has agreed to pay $100 million to settle claims that it overcharged some pay-per-click advertisers by allegedly failing to honor their requests to limit ads geographically, and allegedly ...

If you’re thinking about a pay-per-click or search advertising campaign, selecting the right keywords is the most important part. Start by thinking about the words and phrases potential customers ...

Online advertising has revolutionised the marketing landscape, yet it is undermined by the pervasive issue of click fraud – the deliberate manipulation of pay-per-click systems to inflate revenue or ...

Ingenio Inc., a provider of pay-per-phone-call online advertising and technology, has expanded its advertisement-distribution network by signing up InfoSpace Inc., which offers Web and mobile search ...

Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...