I often see comments to the effect of, “Google just wants you to launch your campaigns and let its systems do everything.” Let me just say as clearly as I can: no, that’s not what Google wants. As ...

Even the most old-school PPC managers can’t deny it anymore: Performance Max is capable of amazing things. It does require a certain level of setup (like good-quality data inputs) and a different ...

Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with ...

Google recently announced new capabilities for Performance Max, with campaign-level negative keywords taking center stage. PPC marketers have not been shy about their reactions. However, between the ...

Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation, and ...

Try that with Performance Max, and you’ll force it into doing something it’s not built for. And performance certainly won’t be at max. Consolidation is the name of the game here. Performance will take ...