Focus on what you can control in Performance Max to reduce wasted spend and improve efficiency with search terms, placements, ...

Performance Max is Google’s “right time, right place” campaign type. On paper, it’s a unified engine that integrates Search, YouTube, Display, and Maps into a single automated bucket. While the ...

Google's new channel performance view for PMax gives advertisers a timeline breakdown of what's working across Search, ...

When left to its own devices, there are a couple of things Performance Max is absolutely great at doing for lead gen campaigns: It’s not inherently surprising that Google is doing what’s best for ...

Google introduces Performance Max updates, including audience exclusions, budget projections, and expanded reporting to give ...

Google has been layering AI into Search campaigns for years through features like Smart Bidding, Responsive Search Ads, and Performance Max. In May 2025, it announced the next step: AI Max. The ...

Thursday morning, Google announced expanded beta access to new text-based controls for its AI Max for Search layer and Performance Max (PMax) campaigns in Google Ads. Marketers creating and planning ...

Google Ads has rolled out the "Campaign total budget" feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax. Campaign total budgets are ...

Google announced it has added Waze ads inventory to Performance Max for store goals campaigns and Channel performance reporting is now available in all Performance Max campaigns in Google Ads. Google ...