We have plumbed the depths of abstract words, but what about abstract ideas? Abstractions are a fact of professional life. The law is littered with them. Think of the legislative process, intellectual ...

Today we're looking at something that we see every day, we’re looking at advertisements to help us understand persuasive writing. Persuasive writing is when you use your English writing skills to ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

When you attempt to envision a “writer,” I’d posit many of you see a quirky recluse, hunched over a desk in some cabin, crumpled paper strewn about as they obsessively work on the next great American ...

For researchers in the natural sciences who want to use narrative tools to improve the quality of their grant applications to make them more informative and persuasive Developed with 9 experts in ...